Though he grew up in a family of bakers, his life took a different path. It was an immediate hit. Bakery . He was sliding into his car when an officer approached him and said he wanted to talk. Dave agreed to be sent to a rehab center in Utah for alcohol abuse, and continued seeing a psychiatrist to ensure he was receiving the proper medication after his return home. … Nobody’s hurt. In-store purchase only. The Bread on the Dave’s Killer Bread menu with the lowest amount of calories are Thin-Sliced Organic Bread 21 Whole Grains & Seeds (60 calories), Good Seed Thin-Sliced Bread (70 calories) and Powerseed Bread … When the board found out, the members forced him to take a sabbatical. That cost him a year. One in three of the more than 300 employee-partners at the company’s Milwaukie, Ore., bakery has a criminal background. Dave's Killer Bread was introduced at the Portland Farmers Market 'Summer Loaves Festival' in 2005. Dave’s collection is stored at the Discover African Art warehouse in Clackamas. Dave’s story of turning his life around inspires us every day to look beyond someone’s past, to see their potential. Soon he was telling his story to thousands, to students and lawyers — to anyone who’d listen. — The founder of Dave's Killer Bread, David Dahl, was arrested after a disturbance and chase that wrecked three patrol cars, the Washington County sheriff's office said. If you’ve ever watched a car chase in an action movie, you’ve seen a sped-up version of what happened next. Price Range $$ Page Transparency See More. But whatever the slang term’s origin, in prison these scraps of paper can change lives. One day he and Glenn “woke up” and realized over 100 of their employees were ex-cons. Watch The Dave’s Killer Bread Story. Dave's Killer Bread originally began as Nature Bake in 1955. He’s a danger to himself and others,” the voice told the 911 dispatcher. Packed with seeds and grains, made with only the very best organic and non-GMO ingredients. The connection is slightly staticky — the sound equivalent of a shaky handheld camera. Meet Dave Dahl, founder of Dave’s Killer Bread. Dave let him drive his Escalade, “which was, you know, insane,” he says. Oscar Mayer and Chef Boyardee are long dead. One in three of the more than 300 employee-partners at the company’s Milwaukie, Ore., bakery has a criminal background. One woman said that she drives to a grocery store 20 miles away — the closest seller — and it’s worth it every time. More often, he defined himself by the words on the packaging that briefly sum up his life story: He was a “loser,” an “ex-con.” It took a few drafts to get the caricature just right. “He didn’t want no part of helping and he thought media wasn’t the way to go,” Barbara wrote in a comment. Success Story: Dave's Killer Bread. There are two kinds at his market, Vons Pavillions–the cracked wheat one 21g of carbs, 5g of fiber (making the next carb 16g) and 5g of protein. Dave set out to make a bread like no other – the best-tasting, organic and nutritious whole grain loaf – and the result is what he called “killer” bread. I was concerned about the “killer” part of the name, once I noticed it. My husband tried Dave’s Killer Bread, because it is also filled with good organic ingredients. … He’s having, like, a breakdown. Dave has spent the past few chapters struggling to be a better person, to put some good back in the world to make up for what he’s taken out of it. Determined to prove his worth and make a positive impact, Dave worked tirelessly to bake breads that tasted unlike anything else on the market. After a few hours, Dave drove off on his own and was greeted by Washington County Sheriff’s deputies, who had also been requested in addition to the mental health professionals they’d called for. Police found the car in the city of Fairview later that day, but Chris was gone and no one knew where to or why. Success Story: Dave's Killer Bread "Just say no to bread on drugs!" “It was the most run-down house in the neighborhood,” Dave recalls. He’s keeping his more valuable personal collection intact, but he figures he’d might as well let a charity sell the items and make some money. Now 55, he was behind bars for more than a quarter of his life. But that’s how much Dave Dahl sold his family company, Dave’s Killer Bread, for in 2015. The Bread on the Dave’s Killer Bread menu with the lowest amount of carbs are Thin-Sliced Organic Bread 21 Whole Grains & Seeds (12 g), Powerseed Bread Thin Sliced (12 g) and Good Seed Thin-Sliced Bread (13 g). Dave looked at him and just said, “No.” Then he drove off. He had to fight to retain control of his own narrative. Still, he kept drinking. Few people have ever known what it’s like to walk into a grocery store and see their face gracing the aisles. “The love of my life out there just laying in blackberry bushes for so long,” she wrote. In 2012, they sold half the company to a New York private equity firm, Goode Partners LLC. The bread aisle at the grocery store can be overwhelming. And as much as that has put him in the spotlight as the exceptional prison success story, he doesn’t want to be the only one. Dahl was fixated on a theme of peace, love, and enlightenment, identifying himself with Jesus and Buddha.”. For the rest of his life, the story of Dave’s Killer Bread would have been erased from his timeline. “DAVE IS ALL ABOUT DAVE,” she wrote. But it might also be the 30-something guy an aisle over, too. Dave's Killer Bread is now the number one organic bread in the country. It was founded in 2005 by Dave Dahl, who learned the baking trade growing up in his family bakery. That was the year he finally had the money to own a place for himself. For 15 years he bounced from one sentence to the next. Still, people jumped to their own conclusions. Less than a year later, Dave’s drinking got so serious that the company’s new board of directors took notice. Bread. Transformations are funny things. … I gotta admit that I think that what was hurting more was how I was getting attacked by people who thought I had something to do with it.”. Dave always felt like the proverbial bad seed before he turned his life around — in the loaf, of all things, he saw his own transformation. The white, middle-aged ex-con who has never been to Africa is as mystified as anyone as to how he wound up in the African art business. “Nobody gives a fuck about me, so why should I care about them?”. That’s why we are a proud Second Chance Employer. Share. We are upstairs in a warehouse that holds his art. Dave’s Killer Bread, a family endeavor, was sold to Flowers Foods in 2015, leaving Dave with a void to fill. According to The Ringer, the company's products were available in over … She was furious with him, but made it clear in comment sections that she never accused Dave of killing Chris, just of being negligent — a fatally bad friend. He pauses. Dave’s story amplified the allure of his bread, and the brand made him a local celebrity. During this time he lived a semi-hermetic lifestyle. Dave may not have put a lot of thought into getting into the African art business, but he is obsessed by surrounding himself with it. Product Title Dave's Killer Bread Sprouted Whole Grains Thin Sliced Organic Bread 20.5 oz. First it was car stereos and a two-man operation to shoplift Nintendo games from the local mega-mart to resell on the street (Dave was the getaway driver). Its founder, Dave Dahl, has had his share of ups and downs, having spent 15 years in prison for various offenses. “It just makes me sick. “I was 38 years old, in prison, suicidal, trying to figure out a way to kill myself that would work,” he says. December 17, 2020 5 min read The opinions expressed by the entrepreneur’s contributors are their own. Loaf. Besides its delicious bread, Dave's Killer Bread company is also well known for its hiring practices. He returned to the family baking business and developed the Milwaukie bakery that makes organic whole-grain breads. With art, he says he’s created a train that’s barreling down the tracks, and he’s just trying to hold on. Today, it claims to be the largest organic bread company in America. Bakery. Unlike a lot of other "healthy" loaves out there, Dave's Killer Bread truly lives up to the hype, according to Dawn Jackson Blatner, R.D. Dave's Killer Bread is a brand of bread based in Milwaukie, Oregon, now owned by Flowers Foods, which makes organic whole-grain breads. www.daveskillerbread.com. “It was beautiful,” he says. By his own admission, Dahl will tell you that he suffered from low self-esteem, and up until 2001, made a series of poor life choices. He never throws them on the ground. Commenters say that they want to support a company giving chances to other people like them, especially when the bread tastes so damn good. He’s been working since 6:45 a.m. putting his new business together, an African art dealership located inside a 10,000-square-foot warehouse in Clackamas County, Oregon. “All the guys and girls that we gave chances to that were ex-felons, oh man, those people just loved him,” Justesen says. In the comments on the Willamette piece she described posting missing-persons flyers for 53 days before she got the news that police had found Chris’s body. Our commitment to uncompromising taste, texture, and quality is what makes Dave’s Killer Bread different. “If there’s another one there already, I’ll pick that one up, too.”. 1 organic bread in America. 1,043,498 people follow this. As an entrepreneur, you are used to doing multiple tasks and navigating troubled waters. The company sells 12 varieties of bread in 16 western states. He was supposed to drive the three or so hours to Seattle that night with Michelle. I know. For someone who once smashed a cardboard cutout of himself, it’s odd that today Dave spends most of his days surrounded by masks. … He’s a big man. The name alone is so different from anything found in the bread aisle of a UK supermarket. The latest innovation from the best bread in the solar system boldly goes where no English muffin has gone before, packing in massive “flavor craters” with a satisfyingly crunchy exterior in two stellar varieties, Killer Classic™ and Rockin’ Grains™. They always take our word for it and buy it.” What kind of sliced bread inspires such fervor? Valdez likes Dave’s Killer Bread’s Organic Powerseed loaf, noting that each 100-calorie slice contains 5 grams of fiber, 5 grams of protein and a low sodium content of 140 milligrams (6 percent of the daily value). One of Dave’s main sources of income throughout those young adult years came from robbing houses and convenience stores, a means of feeding his burgeoning drug habit. I’m glad to hear that Mr Dahl hasn’t killed anyone and thinks it would be the of his life if he did. He just kept buying masks and, with millions in the bank, he had plenty of money with which to do it. The masks have helped Dave reclaim what he lost when he gave his face away to the company he founded. His hair was drawn black instead of brown, his mustache with a bit more Don Juan flair. Dave’s older brother Glenn, who ran NatureBake, the family bakery, saw that there was something different about his little brother. But from the beginning, it seemed, Dave was the bad seed. Jimmy Dean got old enough to be dropped as company spokesman; he no longer looked like the face people thought of when they thought about Jimmy Dean. “They just call me Dave,” he says. “You have to run around with scars, and that didn’t work for me,” Dave says. He told the cartoonist to make the muscles in his arms a little bigger, his face less rough. Nevertheless, the antidepressant worked. I was concerned about the “killer” part of the name, once I noticed it. Then he noticed it, through the window: a familiar silhouette, a reflection of everything that had put him on sabbatical in the first place. This is not about me,” he says. They knew they had something killer and unique, but little did they know how much these products would shake up the bread aisle. Prior to it, he had served a total of over 15 years in prison for multiple offenses including drug distribution, burglary, armed robbery, and assault. After a few years of not-so-scientific experimentation with illicit drugs, he started taking methamphetamine in his early 20s. “But still, there was an unreal sort of ego.” Dave is telling me this story in a dim office, reclined three-quarters of the way in a massage chair. Behind the scenes, tension was growing between Glenn, his son Shobi, and Dave. Retelling the story, Dave chuckles at the absurdity of his reaction. It poses the question whether Dahl was "under the influence" at the bakery outlet store: “We don’t know.” Mrs. Butterworth and Betty Crocker were figments of some marketer’s imagination. Eventually she convinced him to turn back and stop at the home of a friend who Michelle hoped could help Dave. Dave loved his creation so much he called the bread “killer” and the name stuck. “I’m so excited to be developing a feature-length documentary with Joe Coppoletta, Catherine Blanksby and Blue Chalk Media about the epic life story of Dave Dahl. A path that led to prison for a total of 15 years. Dave’s Killer Bread is a family-run bakery with a mission: make the world a better place, one loaf of bread at a time. Shobi enters to head marketing. Everyone likes a success story; everyone wants to talk about the guy who pulled himself up by the bootstraps, worked hard, and became a multimillionaire. Then there’s the individual DKB products – the likes of ‘Powerseed’, ‘Good Seed’, and ‘White Bread … One bite, and you will become a BreadHead for life. Of course, he’d gotten his hopes up about Dave before, but Glenn wanted to give him another chance. Content ©2020 The Ringer All Rights Reserved. This is the updated version of the original Dave's Killer Bread Story produced in 2009 by Michael Nelson Rizzo for www.MJCreativeSolutions.com If the Dave on the package represented the qualities in himself he idealized, the masks present a much fuller, realer spectrum. For Dave, this was more than just taking a few loaves of bread to a local market. I stumbled onto Dave’s Bread finding it to be the first wheat bread I liked. Dave was prescribed an antidepressant by a physician’s assistant, though he isn’t sure whether he was ever diagnosed with depression. The piece also revealed that Dave and Shobi often argued. Occasionally music strays up from the shop floor. If it hadn’t been for the night spent with Dave and the drinking — Chris, she said, had been sober — he would still be alive. When Dave went to talk to schools, it wasn’t as a drug recovery speaker; it was as a success story. Before the sale, Dave’s was sold in 8,000 stores. Our story began in 2005, at the Portland Farmers Market, when Dave Dahl and his nephew brought some loaves of bread to sell. When she woke up at five the next morning, the first thing she saw was Dave on the news. Often Dave would get into fights, bad ones that left physical evidence all over his body. The Costco near Portland, Oregon, has nearly a full row devoted to the brand’s two-packs. Dave's Killer Bread has posted an FAQ about the events on Nov. 14 on its website. Also on his short list is Arnold Whole Grains Double Fiber bread, with 6 grams of fiber, 4 grams of protein and 140 milligrams of sodium in each 90-calorie slice. In the end, it’s either going to be you or me,” Shobi wrote. They went to market just months after Dave first started testing recipes. Dave's Killer Bread operates and markets to customers in Portland, Oregon. English muffins from Dave’s Killer Bread® (DKB) are entering the breakfast universe. … He went into the store and he smashed a cutout, a life-size cutout of himself, because he’s a symbol of the brand, and he’s intimidating employees that are watching him. Dave loved his creation so much he called the bread “killer” and the name stuck. Dave refused to pack clothing for the trip, not even a toothbrush. That’s what Dave’s Killer Bread is all about. June 23, 2011 - 9:24pm. The two friends met during one of Dave’s stints in prison. Each variety had a logo of Dave strumming a guitar on it. It took weeks for him to work up the courage to ask for help. “I’ve gotta quit, by the way.” Alcohol; shooting and dealing meth; robbing homes and convenience stores — he says all that is behind him. They knew they had something killer and unique, but little did they know how much these products would shake up the bread aisle. 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