Apple Inc. has always designed its products with a primary focus on consumers while keeping their mind in the future. Apple is one of the leading companies in the world that are providing us with robust technology products with exceptional software services. They’ve come a long way since the initial Macintosh computer, but in business, there’s always room for adjustment. Apple Inc. does not have any competition against its competitors. These two products are futuristic for when the digital presence is at the top. Out of these products, few products earn the most revenue for the Apple company. It is pushing hard its team to start with the production of electric vehicles by 2020. The role of management will be crucial in stirring this big ship towards its vision and mission. Brand such as HTC, Samsung, and Lenovo are using Android software to create new smartphones making Android command a 72.23 per cent market share while Apple has a mere 24.55 per cent of market share globally. Apple has a limited distribution network across the world with only 470 distribution centers. Over the years, during 2019, Apple has announced three new versions of iPhone – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. It needs to come up with some right decisions, and few innovative products to keep up with the market. SWOT Analysis is a proven management framework which enables a brand like Apple iPad Air to benchmark its business & performance as compared to the competitors and industry. Apple Inc: SWOT Analysis. With premium pricing of its products, Apple largely depends on high-end market segments to sell their products. Having a wide range of products, the company grows to great heights and its products are being acknowledged by the users. Just like Facebook is expanding to Instagram and Whatsapp and Google expanding in different ways, Apple is trying to launch some of its new products. SWOT Analysis is a proven management framework which enables a brand like Apple to benchmark its business & performance as compared to the competitors and industry. On April 13, 2020April 19, 2020 By Competitors Content Team. When Apple works with varied products, it also ensures that it provides a steady revenue to the company. Written by SWOT Analysis Team. Nike SWOT 2020 | SWOT Analysis of Nike. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. It is the opportunities that influence the policy direction of the business. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. Table of Contents. iPhone gets executed on Apple’s iOS operating system. This is the ideology that drives Apple to success. Apple Inc. has the opportunity to exploit this smart wearable technology. Apple Inc. is known for its efforts of establishing and maintaining a loyal customer base even with its poor marketing strategies. The SWOT analysis of Apple tells us the way Apple made use of its competitive advantage to turn out to be a leading player in the technology industry. SLIDE | 2 ABOUT APPLE Name Apple Inc. Top 9 Apple Competitors in 2020 | Apple Alternatives, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, SWOT Analysis Of Samsung in 2020 | Samsung SWOT, Top 13 Dropbox Competitors in 2020 | Dropbox Alternatives. Apple Inc. has employed top researchers, developers as well as product specialists who have a vast experience in branding consumer products. Its employee strength is about 90,000 and many others generate income directly or indirectly from the company and ranges from sales affiliates to small shops seen worldwide. H&M SWOT Analysis. In the fiscal year 2020, iPhone sales of $137 Billion represent half (50%) of apple’s overall revenue of $274 Billion. The following are the various industries served by the company: Computer Hardware – iMac, iMac Pro, MacBook, MacBook Air, MacBook Pro, Software – iPadOS, iOS, MacOS, tvOS, watchOS, iWork, Safari, iMovie, Consumer Electronics – iPad, iPhone, Apple TV, AirPods, Apple Watch, HomePod, Internet Services – Apple Pay, iCloud, App Store, TV App Store, Mac App Store, Book Store, Apple Music. Apple customers hardly switch to other mobile and other product brands. Effectiv… Readout this article, to get an understanding of where Amazon stands. There might be a case when at a specific period, one product would fail whereas other products would get a high scale. This proves how Apple is regarded by its customer. Tweet. Apple is also facing issues in China in terms of getting approval from authorities to publish new … Apple has consistently ranked top in generating profits, revenue, market capitalization, and consumer cachet. Now you may check out our template and make your own analysis for other companies: SWOT Analysis Excel Template. SWOT Analysis of Apple, Inc. Apple has recently concluded their Apple Event and released intimate details about the upcoming iPhone 7, new expansions for the Apple Watch, and their new Bluetooth headphones — AirPods. SWOT analysis is a powerful tool for understanding a company’s market position. It provides wide range of consumer electronics in the market like MAC computers, IPOD, I Phone, LAPTOP, IPAD. The following are Apple Inc.’s most important opportunities: Over the years, Apple has dominated the technology arena. You can also check my articles Apple Swot analysis and Competitors Analysis. In its defence, Apple said that it took those measures to prevent unexpected shutdowns. Apple introduced the iPad in 2010. The Apple brand value in 2006 stood at $15.98 billion but slightly over ten years later in 2018, its brand value hit the $300 billion mark. Starbucks SWOT 2020 | SWOT Analysis of Starbucks | Business Strategy Hub. You would be warned. However, this team needs to be expanded so that the company continues to build on new opportunities with confidence. The company is yet to roll out products that are produced using green technology. The advertising process is so powerful that creates a word of mouth campaign to build an appealing brand perception while increasing the product desire. They have provided some top of the range of technology products that offer cutting-edge customer experience. Even with this clarification, consumers felt betrayed since Apple was not transparent enough. Deliveroo Business Model | How Does … Apple has created a big impact on the introduction of the iPod. The SWOT analysis of Apple has highlighted the key strengths of the brand that arise from its brand value, its quality of products, and its unique features. Opportunities in the SWOT analysis of Apple Apple cars – Naturally, with Facebook expanding with Instagram, Occulus rift, Whatsapp and others and Google expanding in 10 different ways, Apple wanted to find out some new products which Apple could launch. Read out this article, to get an understanding of where Apple stands. As such, if a product fails, about 10 percent loss befalls Apple. This is another key Apple strength. Apart from these stores, it also sells its products through trade partners, through online channels and other premium retail stores. Based on this SWOT analysis, it is evident that Apple Inc. has major strengths that can effectively influence the company to address its weaknesses. Apple Inc: Weaknesses. Apple has an opportunity to expand its distribution network to increase its sales and growth. The company sets proposals, manufactures, and markets the following: Apple has transformed the entire smartphone market and has been one of the great brands in the history of technology. Nonetheless, the company faces serious threats of imitation and tough competition from major brands like Samsung hence affecting its presence in the global market for consumer computer hardware and software, electronics, and online digital content distribution services. Although Apple has extended its Al portfolio, acquired Al startup and DeskConnect to integrate its intelligent search to the Photos app on iPhone, it should consider extending its Al portfolio to have a strong foothold in the coming days. April 16, 2020; Business; Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. Apple’s main product is the iPhone as all of us are aware of it. It has been estimated that it will be a 27 billion U.S dollar plus market with over 233 million unit sales. Bearing in mind that Apple is a technological leader with top brand equity, it keeps a high-profit margin that it commands over its products. In 2007 Apple Computer Inc. changed the company name to Apple Inc., which reflects the expansion in the market for consumer electronics while maintaining its traditional focus on the personal computer. It has served both online and offline stores. It has become the largest … in Swot Analysis. Otherwise, the competition will only get tougher. SWOT Analysis of Apple in 2020 | Apple SWOT Background of Apple. Considering the external business environment and the wide global demand, it can be deduced that these are some of the best opportunities that Apple has at the moment. This action has led people to file several lawsuits against the company alleging that Apple’s actions considerably affected the resale value of their products besides forcing some users to upgrade to newer versions prematurely. As on August 2018, Apple became the world largest publicly traded corporation by market capitalization and reached to $1 trillion market value. In a nutshell, Apple Inc. has covered almost all the aspects that one can desire. In SWOT analysis of a company, the emphasis is always on the weaknesses or inadequacies. In the past year, the company has already invested $6.04 billion in research and development. Various technology and financial services. High-end markets mostly attract people from the middle- and high-income brackets hence closing out those from low-income brackets who easily purchase products from Apple’s competitors like Samsung. Apple sees more opportunity for its growth on expansion to the distribution network and entering emerging technology. It is the topmost company in the world with more focus on technology. For instance, Dell launched its new XPS Laptop Model which is giving Apple’s MacBook a serious competition. Tesla SWOT Analysis: 2020. Apple is ranked number 4 on the Fortune 500 list. Huge Range of Products – Apple has a huge … These hefty profits are then reinvested in R&D as well as brand building. Tim Cook is the current CEO of the company. Apple Inc: Strengths. This exclusivity strategy results in a limited market reach. Its names goes a long way with a loyal customer base thus any product that is associated with Apple Inc. is often pre-ordered. Apple Inc. has evolved fro… Apple Inc. has become a victim to third world countries that are illegally using the brand image to sell counterfeit products. Just like any other product of Apple, consumers are expecting … Apple’s retail stores promise high-quality consumer experience and allow direct interaction with the professional staff. And Apple ranks among the most valued brands across the world. Counterfeit products make potential customers think that it is an Apple product but made with low quality tainting the Apple brand before the public. The following provides you a gist of the company: Apple is one of the largest technology company in terms of revenue and a valuable company with regards to brand value and market capitalization worldwide. Learn about the strengths, weaknesses, opportunities, and the threats faced by Apple through this Apple SWOT Analysis Report. Written by SWOT Analysis Team. Visiting an Apple-owned retail store is an amazing experience. On this page: ... For instance, the company is keen on automobile production with an inaugural Apple car expected in 2020. Let us discuss on the SWOT analysis of Apple. The company is known with the name Apple Inc. Apple was established during the year 1976 and has its headquarters set up in California, United States. Apple is now fixated on Apple Car which is supposed to be launched in 2020. Apple SWOT 2020 | SWOT Analysis of Apple | Business Strategy Hub. Iwatch is already commanding a 50 per cent market share of Smartwatches in the U.S. Apple Inc. has exhibited a potential benefit of collaborating with various strong and existing brands that operate in their market place. Share; Share; Tweet; Pin It; Related Posts. The illegal dealers sell Apple counterfeit products at the same price as the original Apple products. Strong brand image 2. Copyright © 2020 | www.gobigassignmenthelp.com | All rights reserved. Apple has about 8 products in its portfolio when compared to the different products that its closest competitors like Google and Microsoft have. This is why they have been able to maintain more than 90 percent customer retention rate. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. However, consumers are more upset by the fact that Apple admitted to deliberately throttling CPU performance on iPhone models with older and degrading batteries. Apple Inc: SWOT Overview. Strength - Analyse stocks based on their strengths, weakness, opportunities, and threats. Besides, Nintendo is collaborating to bring a new game â Mario Run to iPhone. Customers expect better things from apple year in year out and living up to these expectations isn’t easy for anyone, at least not Apple. These strengths are internal factors specific to the conditions within the business organization. The global Digital Media Adapters market is carefully researched in the report while largely concentrating on top players and their business tactics, geographical expansion, market segments, … Guided by the strategic issues highlighted in the SWOT analysis above, it is advisable Apple Inc. to aggressively continue developing and innovating new products. Besides, the company stands to benefit from diligent marketing and promotions. Overall, SWOT Analysis of Apple shows that the future scenario of Apple Computers does not look bright. Brand identity is one of the biggest strengths of Apple Inc. All their products reflect their beautifully designed logo, aesthetic, simplicity, and creativity. Apple’s advertising is done by creating a buzz about its upcoming upgrades and products. Nonetheless, Apple relies on the influence that comes with the internet for tomorrow’s opportunities to gain new customers and forge new alliances. Apple company has served various locations worldwide. As a leader, Apple has a huge market share coupled with consumer expectations that are currently shooting through the roof. This greatly threatens Apple’s market penetration. Emma is a researcher, content writer & blogger for www.gobigassignmenthelp.com which offers academic writing services for essays, research papers, dissertations, term papers, capstones, lab reports and thesis papers at affordable prices. Iwach and Apple TV are two products that will increase the Apple brand presence. Apple Inc.’s SWOT Analysis Recommendations, estimated that it will be a 27 billion U.S dollar plus market, iPhone models with older and degrading batteries. Advantage of a … Apple carefully selects the authorized sellers of its products. SWOT Analysis of Apple 2020: Detailed Overview. Besides, the company’s strong brand and excellent innovation process can successfully be used to develop and launch new product lines. Apart from computer hardware products and consumer electronics, Apple provides many services to its customer that includes the following: The services for Apple alone generate about 17.8% of the entire Apple’s revenue and are a growing category for the company. Moreover, Apple uses its brand to sell a lifestyle of creativity and sleekness. Producing innovative products has been a key strength of Apple Inc. over the years. For Apple to emerge the victor in this competition, it has to introduce new cutting-edge technologies in their products or consider revising its pricing strategy. Apple is a leading technology player and has enjoyed an inspiring sale during the year 2018. Before any product is created, a thorough study is done to help understand the customer needs and requirements. Apple Inc. recognizes itself as the second most valuable brand in the world, after Google. The CEO Tim Cook is under huge pressure of shareholders to return the invested money. Opportunities are external factors that are based on the industry atmosphere. For instance, Apple commands up to 87 per cent of customers across the U.S and the European countries. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. 2 APPLE SWOT ANALYSIS The iPad is currently Apple’s second most profitable product. The various product lines of the company include the following. The SWOT analysis of Amazon distinguishes all the main strengths, weakness, opportunities, and threats that gives a pointer to the company to scale up to more. High profit margins 3. For instance, with its new AirPods, it has teamed up with Beats headphones to create a new wireless BeatsX alongside their iPhone 7. The concept comes out during Apple’s simplistic yet vibrant dance commercials for the iPod touch. Presently, Apple’s distribution channel is limited thus experiences a minimum growth rate. SWOT Analysis of Apple Strengths Leading Technology Innovator Launch of New Products Brand Reputation Retail Stores Marketing Strategy One of the greatest stunts used by Apple Company is innovation. To increase profit margins and command a stronger market base, Apple should consider utilizing artificial intelligence. SWOT analysis of Apple Iphone January 25, 2020 By Hitesh Bhasin Tagged With: SWOT articles Apple Iphone took the world by storm by its amazing IOS operating system and its multi touch features. Smart wearable technology is soon dominating the world and according to Forbes, these technology devices sales will double by 2022. Apple Inc.’s success is attributed to its ability to utilize business strengths while overcoming the weaknesses and threats and effectively exploiting the opportunities in the industry. Even though Apple is a top brand, it faces serious competition threats from companies like Samsung, HTC, Dell, and Google among others. 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