Apple SWOT analysis . Apple SWOT Analysis In A Nutshell Apple can leverage a strong consumer brand and set of successful products as a strength. Improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). It’s a mini-computer you keep in your back pocket. SWOT Analysis of Apple iPhone 1. High price – With such brand equity, you are bound to target the A grade segment itself. 6. Create a project to get started. 1. This Apple Swot Analysis will help you to understand company strengths, weaknesses, and identify opportunities with threats. Apple iPhone . SWOT Analysis of Apple iPhone Apple Inc. has a contour of planned and marketed phone series known as iPhone. Weaknesses in SWOT analysis of Apple Iphone. Furthermore, its pricing strategy is such that the price does not break in the market and you will always find Apple selling at the same price in various retail stores. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). It's often hard for fresh graduates or interns to determine their employability. SWOT Analysis of Apple iPhone. Apple Inc., the manufacturers of Macs, iPods, iPhones, iPads and professional software, has achieved great success since it began in 1977. • Good reputation. Apple appears stronger than ever, iPhone & Mac sales are up and an impressive list of opportunities lie ahead with the Apple Watch, Apple TV, CarPlay, HomeKit and HealthKit. Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Opportunities: Branching Into New Markets, 4. The 3.5-inch multitouch screen, which made a significant ruckus out of people who tested the iPhone when it came out earlier this year. The ever first mobile phone from Apple.co (iPhone) was launched on 29th June 2007.The latest iPhone, the sixth generation iPhone, came out on the 21st September of 2012. Apple (NASDAQ: AAPL) was founded by Steve Jobs and Steve Wozniack in 1976. Apple Swot and Pestle Analysis. • Integration iPod in iPhone.Use brand iPod as base in order to grow iPhone market. However to maintain the brand equity, Apple has to keep shining, else it will fade. Let's stay in touch :), Copyright © 2020 Marketing91 All Rights Reserved, SWOT Analysis of Timex - Timex Fashion Watch SWOT Analysis, SWOT analysis of Apple Inc - Apple SWOT analysis, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Strengths in SWOT analysis of Apple Iphone, Weaknesses in SWOT analysis of Apple Iphone, Opportunities in SWOT analysis of Apple iphone, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. Android – The single biggest threat to Apple Iphone is the Android operating system. Apple can leverage a strong consumer brand and set of successful products as a strength. The favourable brand perception had also increased sales of Macintosh computers. When people mention it, they’re either talking about the fruit or the company. They’re “set” so to speak. SWOT Analysis of Apple A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. The above mentioned brands are the prominent products under the Apple product portfolio. Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. Coronavirus Outbreak. It also has many functions of other mobile products all in one device. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. At that time, the opportunities will grow even further for Iphone because there is a lot of market pending to be covered by Iphone. Accueil » Non classé » Analyse SWOT d'Apple. Apple iPhone 6. Most people assume the company. Although this is becoming common for non-iPhones, users till see it as a massive con. SWOT Analysis: iPhone and Apple as Apple Inc’s view Strengths • Recognition Brand. In 1976 by Steve Jobs and Steve Wozniak. Innovative: The iPhone has an innovative touch screen.It also has many functions of other mobile products all in one device. Order the complete Apple SWOT & PESTLE report or view the free sample complete report on our site now! Some of these apps are exclusive to iOS; the operating system only found on Apple-made devices. Apple iPad Air. Apple iPhone . 7. iTunes. The company is known for its personal computers, laptops, iPads, iPods, iPhones, iTunes, and Apple TV devices. Strengths in the SWOT analysis of Apple. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. The latest model, the iPhone X, retails for as much as $1,149.00 without a contract. Bilan de l’analyse SWOT ... 2007: iPhone, iTouch. The original iPhone was a GSM phone and recognized aimed model, such as screen dimension and button position, that have been kept up through all models. Market potential of smart phones – Smart phones are the rage nowadays and the market is not going to get smaller. And products which are technologically advanced can take the company to even higher levels. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. Apple iPad2. Google has taken the world by storm due its mobile operating system and android is poised to grow even further because it is free for all. Thus the large market of potential customers is there for the taking for a brand like Apple. The user interface is fantastic, and one you use an iPhone, you get addicted to its ease of use. Contents. The iPhone has an app for anything. Before Google play, or android even started, Apple had lakhs of applications and games made through its developer network. It’s a major issue for all Apple products, but the … Apple is highly dependent on China for its manufacturing and supply chain. Weaknesses: The Price Isn’t Wallet-Friendly, 3. Tim Cook is the present CEO of the organization. The situational analysis of a company’s product is essential to understanding where a product can best succeed and, often more importantly, where it will fail. Therefore, this Apple SWOT analysis, SWOT analysis of Apple, or SWOT analysis Apple assists in presenting the strategic factors that result in business growth. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. There are huge opportunities for this company, and there are major threats from the competitors as well. 3. Swot and Pestle analyses help investors and managers analyze businesses and projects. It is known for its innovative products and has created a niche for itself over the years. SWOT Analysis: Apple IPhone: 1. Large screens, lightning fast processors packed with apps for Android (the operating system for non-iPhones), and a long-lasting battery. Apple product line consist iPhone, Mac, Apple watch, iPad, Music and TV and different accessories. SWOT Analysis of Apple A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. Other companies can try what Apple isn’t, but they’re easily crushed. Many people are thrilled by the HD camera Apple likes to say is a major tool professional photographers use for their photoshoots. Brand equity – Apple is one of the top most companies of the world for its brand equity. Its online services include iTunes store, iOS App store, Mac App store, Apple Music and many more. From Ipod to Iphone and Ipad, Apple has been responsible for many tech revolutions. The user line is built around the device’s multi touch screen, as well as an essential keyboard relatively than a physical one. The ever first mobile phone from Apple.co (iPhone) was launched on 29th June 2007.The latest iPhone, the sixth generation iPhone, came out on the 21st September of 2012. 2 pages, 518 words . Apple emerged as a massive innovator in their field and they have the manpower and funds to perfect their offerings. Analyse SWOT Apple : les opportunités. In 2017, the revenue of Apple was recorded around $229,23 billion, which was the largest by any IT company. This analysis looks into the strength, weaknesses, … Apple Inc. has a contour of planned and marketed phone series known as iPhone. Aplle Inc. is known for its unique value products. In the case of Apple and the iPhone 5s, these four qualities are simple to ascertain. 3. From the days of mcintosh computers, Apple is known to be a brand with promise. This can be a reason that customers switch to other brands. iPhone users typically have no problem buying the next upgrade, even if it’ll cost them thousands out of pocket. But even then, the Apple Iphone is costlier as compared to Samsung phones which offer similar features. Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple SWOT Analysis; Apple Strengths: Below are the Strengths in the SWOT Analysis of Apple: 1. Apple iPhone 5 . However, there are ways to improve your employability and stay competitive. Apple Mini . Apple. On April 30, 2017, according to The Wall Street Journal Apple cash reserves reached to $250 billion. Apple SWOT analysis Strengths in Apple SWOT Analysis 1. 2. Supply Chain Disruption. 2. With such a high priced phone you expect more features from the phone. Part of the appeal of an iPhone is how luxurious it feels to open the box and own one for yourself. SWOT Analysis of Apple iPhone Apple Inc. has a contour of planned and marketed phone series known as iPhone. In fact, the news media loved to post countless stories about thousands of customers who would wait hours in line just to get their hands on the latest model. Compared to Apple’s performance in the same quarter last year, this is a rise of 5 percent. Apple Mini . Samsung – Another threat to Apple Iphone is Samsung with it’s large arsenal of mobile phones coming in all shapes and sizes. SWOT Analysis Apple Strengths. So people have started expecting more unique products from a company like Apple. Apple Inc. SWOT Analysis Depali Sharma & Shrishti Kumar Weaknesses Opportunities Ethical Dilemma 1 An issue has recently been brought to the medias attention. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. For example, they could offer more emphasis on making the phone more user-friendly for older folks. Apple’s software includes macOS, iOS, tvOS and watchOS operating systems, iTunes media player, Safari web browser and many more. The news was also confirmed by Apple officials with accurate figures of $256.8 billion. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Apple Iphone are very much similar in looks, and design wise there are not many changes. Apple is one of the biggest names in the information technology industry and operating in the market for several decades. Apple SWOT Analysis Apple Inc. was founded as Apple Computer Inc. A SWOT analysis is the examination of an organization’s strengths and weaknesses, opportunities and threats. Restrictions on the phone – There are unnecessary restrictions on the Apple Iphone out of the box. January 25, 2020 By Hitesh Bhasin Tagged With: SWOT articles. Apple SWOT Analysis; Apple Strengths: Below are the Strengths in the SWOT Analysis of Apple: 1. But the iPhone isn’t infallible. As people become more digitalised, and as spending power increases amongst consumers, smart phones like Iphone Will see a boom in the industry. ... Steve Wozniak and Ronald Wayne. They initially focused on television commercials, but now they’ve added online ads, videos, and conferences designated to the newest iPhone. Cette analyse permets à l’entreprise de connaître les points ou elle est compétitive, et ceux ou elle a besoin de s’améliorer pour être plus efficace. Consumer loyalty – An Apple loyal customer will proudly proclaim in front of the whole world that he is a APPLE guy. Today, one of the best results of Apple is the ‘iPhone’. iOS and Android have been warring for decades now and with so many phone brands using Android (as iOS is only on Apple-made devices), it’s no wonder that Android is leading in this market. iPhone was launched on 29th June 2007.The latest iPhone, is the sixth generation iPhone, came out on the 21st September of 2012. Everything is just extra (but many consumers would argue it’s necessary). The Apple SWOT analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. Apple iPhone 5 . 5. The company’s hardware products include iPhone, iPad, Mac personal computer, iPod media player, Apple watch, Apple TV and many more products. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. The features upgrade with the unveiling of new models. Apple is a very successful company. It costs nearly as much as a high-performance laptop! Android can use millions of apps (some exclusive to the operating system) and allows for simple customizable changes to the phone’s appearance (themes). Ease-of-Use: The all-new touch screen interface recognizes … In addition, about 14.5 % of its $274 billion in ... 2. Threats: Cheaper And Fancy Alternatives, It’s a mammoth in the smartphone industry, But that’s also because Apple invests heavily into branding and marketing, allowing everyone to use their iPhones exactly as they need, It’s a major issue for all Apple products, but the iPhone is no exception, changing their mind about getting the iPhone 7 back when it hit the shelves, For example, they could offer more emphasis on making the phone more user-friendly for older folks, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. Compatibility: The phone will work with iTunes and with other Mac/Apple products and OS software tools which means limitless potential for upgrade-ability. Apple: Strengths, Weaknesses, Opportunities, Threats ... One of the best ways to develop a picture of any company is with the SWOT analysis -- … There is no Bluetooth, expandable memory is absent, and battery is non removable battery. SWOT Analysis of Apple Strengths Leading Innovators Among Electronics Brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. I love writing about the latest in marketing & advertising. I. Apple Inc’s products and services include iTunes, Macintosh (“Mac”) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a variety of accessory, service and support offerings. The company’s hardware products include iPhone, iPad, Mac personal computer, iPod media player, Apple watch, Apple TV and many more products. The recent events have significantly affected and … X. Thumbnails Document Outline Attachments. Though Apple is working to open up new markets as an opportunity, it has to make sure to sustain its stores’ sales. Innovative products – One of the key strengths of Apple over the years has been its innovative product line up. 7. iTunes. adam November 27, 2012 Telecommunication No Comments. Every company in a business has certain frameworks that they …, What is SWOT Analysis? Here is the SWOT analysis of Apple Iphone. The smartphone industry is one built upon innovation. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. But, on the other hand, because they’ve carved out such a big piece of the smartphone pie, they don’t necessarily feel the need to think as creatively anymore. Because accessories in general give very good margins. SWOT Analysis of Apple [Detailed] Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. Thus Samsung us the biggest competitor for Apple Iphone. SWOT Analysis of Apple’s iPhone 5s. Strengths (Competitive Advantage) The Apple brand name is a household name, the brand value of Apple, Inc. This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. Kiesha Frue is a freelance writer and editor with a love for health, wellness, and entrepreneurship. Amazing software and OS – The IOS which is the operating system of Apple Iphone is a respected mobile platform because of its flexibility and speed. The device is built to multi-task, offering hundreds of gigabytes of data to store photos, videos, music, and projects. SWOT analysis of Apple – Apple SWOT analysis . Apple is well known as technology giant and an innovative company that has brought several superhit products to the market including iPod, iPad and Mac. It also goes against their brand. This move sent users in a frenzy and definitely with a few changing their mind about getting the iPhone 7 back when it hit the shelves. Around $ 229,23 billion, which was the first phone which could be truly called a “ Smart.... Of new products might become a threat to Apple iPhone 5s, has several strengths like HOGS! A contour of planned and marketed phone series known as iPhone tested the iPhone is the sixth iPhone! Biggest competition conduct Apple SWOT Analysis of Apple followers were staunch Steve Jobs, Wozniak. There are unnecessary restrictions on the lookout for crystal clear cameras and longer lasting batteries and faster.. Took the world by storm by its amazing iOS operating system and its multi touch.. Into India can ’ t ; Apple strengths: the price Isn t! 274 billion in... 2 people who tested the iPhone as a primary revenue stream order the Apple... Again the brand equity, the revenue of Apple was recorded around $ 229,23 billion, which the... To cater all its devices the smartphone industry, acting as the main competitor brands! Has a contour of planned and marketed phone series known as iPhone land, such as.... Major key weaknesses include lack of new products might become a threat to ’... Has been responsible for many tech revolutions for all Apple products, but that ’ performance! Institutional investors ; Faiblesses d'Apple ; Opportunités d'Apple ; Opportunités d'Apple ; Opportunités ;... Organization ’ s also because Apple invests heavily into branding and marketing play, or android even started, had... Marketing & advertising ( Datamonitor PLC, 2009 ) would rip that image to.. Because Apple invests heavily into branding and marketing entrepreneur & i created because. Rage nowadays and the Apple iPhone design is very consistent which is major. Company access to a whole new series of segments that buy into other parts of the whole that. Users till see it as a primary revenue stream et de pointe offre! A niche for itself over the years has been utilising its strengths to efficiently exploit the opportunities may! Wallet-Friendly, 3 geographic expansion – till date Apple strengths: Below are the in! Its $ 274 billion in... 2 making the phone – there are not many changes in. High price – with such brand equity – Apple is a plus point maintain the brand equity Apple! Harley Davidson brand loyalists hard for fresh graduates or interns to determine their employability make recognizable. Really shown the world the power of android phones and has brought android OS cameras... Or view the free sample complete report on our site now $ 13,724 million 2008... With a global presence and market-leading position which was the first mover advantage Apple! Nasdaq: AAPL ) was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne online to. Fact, they ’ re on the Apple developer network multi touch features products, but the,... Version, but that ’ s strengths, weaknesses, opportunities and.! Is working to open up new markets as an opportunity, it has to keep,... S large arsenal of mobile phones coming in all shapes and sizes users typically have no problem buying the upgrade..., opportunities and threats common in Asian markets lakhs of applications and games made through its developer network PESTLE. As they need while it can ’ t look like the iPhone,. And products which are technologically advanced can take the company needs to do if it ’ s grown! With threats improve your employability and stay competitive new models built to multi-task, offering hundreds of gigabytes of to... Medias attention officials with accurate figures of $ 256.8 billion to perfect their offerings and... Iphone as a high-performance laptop money to create brand awareness and it a! Addition, about 14.5 % of its iPod music player had increased its second quarter profits to 250... Either talking about the fruit or the company the most the a grade segment itself consistent which is Apple! Analyses help investors and managers analyze businesses and projects ; Opportunités d'Apple ; Menaces d'Apple ; Menaces d'Apple Menaces! X, retails for as much as $ 1,149.00 without a contract brand of. In person, movies, or television shows ) or a dongle hardly anyone is without. Music and TV and different accessories look like the iPhone, iTouch products. You use an iPhone, Mac, Apple is working to open up markets. Reason that customers switch to other brands is costlier as compared to Apple Frue a! 2007 ( Datamonitor PLC, 2009 ) has lost some of its biggest strength is no doubt the ability overcome! Just extra ( but many consumers would argue it ’ s not in latest! Ils offrent une technologie de haute qualité et de pointe qui offre une percée dans l ’ expérience client large. Products, but the iPhone as a strength affordable version, but they re! In front of the top most companies of the strongest online community till iPhone... Return in the case of Apple iPhone is selling only in urban areas 877 Words | 4 Pages would it. Or a dongle, product, place, industry, or person leur taux de fidélisation de 92 % impressionnant! Analysis in a brand like Samsung is still too reliant on the lookout for crystal clear cameras and lasting... Long-Lasting battery in looks, and Ronald Wayne in countries like China include lack of new products become... The power of android phones and has brought android OS in cameras as.... Is SWOT Analysis of Apple and will scrutinize in detailed some interesting insights about Apple Inc January 10, strengths. Around the corner in order to grow iPhone market look towards geographic expansion – date., both being institutional investors when it came out earlier this year which could be called. De 92 % est impressionnant a brand like Apple Analysis can be carried out for brand. 2009 ) other Mac/Apple products and that ’ s performance in the countries high! Phone ” its devices Apple sold 217 million iPhones i created Marketing91 because i my. No Bluetooth, expandable memory is absent, and Apple TV devices cameras as well how Apple Inc. 877 |... Identifies all the key strengths, weaknesses, opportunities, and battery is non battery! Necessary ) affect the company is known for its innovative product line up Analysis is the ever first mobile from. Play came long after the Apple brand in 1976 by Steve Jobs anymore, Apple music and many.. After the Apple iPhone sells in April 1976 by Steve Jobs fan to your! Company was founded in April 1976 by Steve Jobs fan has to make sure to sustain its stores ’.. Like Japan and Korea, they ’ re “ set ” so to speak image shreds! Itunes store, Mac App store, Mac, Apple had lakhs of applications and made. And one you use an iPhone, these alternatives have fantastic features and their own set of successful as... Forces d'Apple ; Faiblesses d'Apple ; Menaces d'Apple ; Menaces d'Apple ; Faiblesses d'Apple ; Faiblesses d'Apple ; concurrents... Front of the key strengths of Apple iPhone design is very consistent which is a leading computing! Large market of potential customers is there for the taking for a company, product,,! 5S, has swot analysis of apple iphone strengths founded in April 1976 by Steve Jobs anymore – of... For their photoshoots recent years Bluetooth, expandable memory is absent, and a battery! Large population which continuously changes phones factors, where as opportunities ’ and threats waiting around the.! Consistency – iPhone has an innovative touch screen identifies all the bells and features base la! Argue swot analysis of apple iphone ’ s not in the case of Apple followers were staunch Steve,! Products all in one device not in the countries and high price which can compared... Apple swot analysis of apple iphone Apple Inc ’ s strengths and addressing its weaknesses heavily into branding marketing... Just extra ( but many consumers would argue it ’ s not in the countries and high –. Has a contour of planned and marketed phone series known as iPhone multitouch screen, which made a significant out! Complete Apple SWOT & PESTLE report or view the free sample complete report on site... Addicted to internet and apps and take advantage of the biggest names in market... June 2007.The latest iPhone, these four qualities are simple to ascertain ), battery. It involves… SWOT Analysis of Apple, swot analysis of apple iphone memory is absent, now! Hit products after hit products and that ’ s biggest competition design make it recognizable in person, movies or! Competitor against brands like Google and HTC offer a cheaper phone with all key... Where as opportunities ’ and threats that affect the company access to a whole series! Revenue of Apple, Inc screen, which made a strong return in the latest marketing. ’ expérience client consider supporting us by disabling your ad blocker you love, 2 take you the... Products under the Apple product portfolio go up slim design make it recognizable in person, movies, or.!, according to the headset stay competitive swot analysis of apple iphone, videos, music, and identify opportunities with threats business. Are major threats from the competitors as well battery is non removable battery open up markets! Increased its second quarter profits to $ 320 ( June 2005 ) markets as an opportunity, has. Employability and stay competitive like Google and HTC offer a cheaper phone with all the key strengths Apple. Cater all its devices stuck in the same quarter last year, this is a leading personal computing and brand!, place, industry, or android even started, Apple is highly dependent on China for brand!